Jogging head: MISSION, VISION, AND VALUES PAPER

Mission, Eye-sight, and Ideals Paper

Kari L Page

University of Phoenix

MBA580

August six, 2007

Goutam Sinha

Mission, Vision, and Ideals Paper

The Dairy Queen system's menu for success continues to be simple for more than 60 years. Easy methods to a combination of hard-working people who very own and work restaurants and great-tasting foodstuff and appealing treats served in our companies. The founders of the Milk Queen program were people who presented a new kind of dessert take care of and, in the process, developed the building blocks of the franchising industry. The history of the Dairy Queen system is a story of your unique product that created an industry (Dairy Queen, 2007). " Our phenomenal story began which has a 10 dollar sale of a then un-named product about August four, 1938, in Kankakee, The state of illinois. A dad and child in the combine plant business in Green River, The state of illinois, had been experimenting with a soft frozen dairy item for some time. That they contacted Sherb Noble, an excellent friend and customer, who agreed to work the " all you can eat" trial sale at his walk-in your favorite ice cream store. Within two hours, he dished out much more than 1, six hundred servings from the new treat. Back then, food franchising was all but unusual, but the fresh product's potential made it an organic for these kinds of a system. When the United States entered World War II in December 1941, there were lower than 10 Dairy Queen stores. However shortly after the conflict, the system took off at a pace virtually unrivaled before or seeing that. With just 100 retailers in 1947, it grew to 1, 446 in 1950 and then to 2, six-hundred in 1955. Today, the Dairy Princess or queen system is one of many largest fast food systems on the globe with more than 5, 900 restaurants in the United States, Canada and twenty foreign countries" (Dairy Princess or queen, 2007). Though much has changed in the world and in the Dairy products Queen program through the years, one particular constant has always been: Dairy California king stores continue to be, and always had been, the place to find Little...

Referrals: Dairy Queen (2007). Retrieved April 40, 2007 coming from http://www.dairyqueen.com/en-US/About+Dairy+Queen/Corporate/History/default.htm.

Pearce, T., Robinson, 3rd there’s r. (2004). Proper Management. (9th ed. ). New York: The McGraw-Hill Corporations. Retrieved Aug 2, 2007, rEsource, University of Phoenix az. Course Internet site: https://ecampus.phoenix.edu/secure/resource/resource.asp

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